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Marchandise S.A. company history

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1958 - In the beginning ...

Ets. DEVILLE was founded in 1958 by Mr & Mrs Emile DEVILLE.

The company quickly established itself as the official distributor for the Hesbaye and Condroz regions of "INTERNATIONAL HARVESTER" agricultural tractors, which have since become "CASE IH".

In 1968, the company also began distributing "MANITOU" machines, the world leader in rough-terrain handling equipment, making it the oldest MANITOU dealer in Belgium. 

1980 - The second generation …

In the 1980s, Michel & Philippe DEVILLE took over the business.
They drew on the experience of their parents and the dynamism of their youth to further enhance a company whose commercial correctness and stability are the best guarantees for customers. 

In the 1990s, the company began to market earthmoving and handling machines from CASE, THOMAS and TOYOTA. 

Since then, the company has diversified its activities to include public authorities, construction companies, industry and farmers.

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1998 - The takeover …

The arrival in 1998 of Mr Ivan MARCHANDISE, who was called upon to take over the company, marked an important new stage in the development of the business. A new company was created, S.P.R.L. DEVILLE MARCHANDISE, from which the material handling, construction site and personnel lifting equipment rental business was launched.

Since 2002, the date of the complete takeover, Mr Ivan Marchandise has been the company's general manager.

2003 - Double-digit growth …

In the years that followed, business growth was particularly strong, with sales tripling in 5 years to €9,650,000 in 2008. This impressive growth was mainly due to the main brands that had contributed to the company's success from the outset: MANITOUand CASE IH &STEYR, as well as to the development of the rental fleet, which in 2008 comprised more than 120 machines.

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2007 - Investments …

In 2007, an investment program was carried out at the "historic" OMBRET site, where the company has been operating since its creation:

  • installation of an additional 1,600 m² of parking space ;
  • renovation and construction of new offices;
  • enlargement and modernization of the spare parts storage area;
  • acquisition of a second truck for machine transport;
  • etc.

2008 - Modernization of the company structure …

In March 2008, with the aim of continuing and consolidating the company's growth, as well as modernizing its structures and organization, a capital increase was carried out with the participation of INVESTSUD and Mr Ivan MARCHANDISE, to which several members of management joined, including Louis BOTSON (Sales Director).

At the same time, the company's legal form and name were changed : S.A. MARCHANDISE.

2009 - The economic crisis …

Despite the effects of the economic and financial crisis, which began to make themselves felt in 2009, our Company managed to consolidate its business over the following 3 to 4 years, with just over 200 machines in its rental fleet in 2013, and a strong team of around twenty employees.

2014/2015 - Investments (bis) and relocation …

However, it became clear that the existing facilities no longer offered either the quality in terms of equipment, or sufficient space in terms of parking and workshop area.

This is why, in order to exploit our enormous growth potential, it was decided to relocate all our activities to the HERMALLE-SOUS-HUY Industrial Park, just a few kilometers from the historic site.

A 14,000 m² plot of land was acquired in 2014, on which a brand new building of around 2,200 m² (offices, showroom and workshops) was erected, into which we moved in May 2015.



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2015 to 2018 - Acceleration …

Thanks to this new, modern and high-performance tool, our dynamic and enthusiastic teams have been able in 3 years to significantly increase the volume and level of quality of all services offered to our customers.

In 2018, S.A. MARCHANDISE celebrated:

  • The 60th anniversary of DEVILLE / DEVILLE MARCHANDISE / MARCHANDISE S.A.
  • 60 years of CASE IH dealership
  • 50 years of MANITOU dealership

2019 to 2022 

In 2019, the Marchandise training center came into being. Our aim? To train the operators of people lifting and materials handling equipment to increase onsite safety and boost productivity. Our training center was IPAF approved in 2022. 

2022 saw the end of Case IH & Steyr farm tractor sales within the dealership. 

2023: A new business sector and an acquisition...

At the end of 2023, the Company acquired KEYMACO S.A. in Genk.

This operation is part of Marchandise's strategy to extend its sales, rental and service network to the whole of Limburg and part of Flemish Brabant. Official Full Liner MANITOU dealer for over 50 years in Liège and the surrounding area, our main supplier added these new geographical areas to our remit as from January 1, 2023. The acquisition of KEYMACO gives us new headquarters in GENK, right in the center of the Province of Limburg.

The company was soon renamed MARCHANDISE GENK, but continued to sell and service TAKEUCHI products, to which were added machines from the entire MANITOU range. The service offering was also extended with the launch of the GENK rental business.

With a team of over 60 people spread across two sites, we are ready to pursue our development with "old" and "new" customers, suppliers and other partners.

Today, in 2024, MARCHANDISE means :

  • 60 employees ;
  • Business growth in sales, rental, servicing, training and transport;
  • The distribution of MANITOU, TOYOTA, POTTINGER, GEHL, AVANT TECNO, TAKEUCHI and CASTROL equipment;
  • Two operational sites: Engis and Genk;
  • Buildings including offices, showroom, store and workshop, all fitted with modern equipment;
  • A rental fleet of more than 700 machines;
  • 7 trailer trucks and 3 small flatbed trucks;
  • 8 fully-equipped workshop vans for on-site operations;
  • A presence in the agricultural, industrial, and construction sectors, as well as parks and gardens, events, and public authority projects... ;
  • Business volumes continuing to increase, reaching more than €25,000,000 in 2022.
  • A constantly evolving geographical area

Bâtiment Marchandise S.A.

 

+32 (0) 85 31 15 91